Selling Your Home? Know Your Options
If you're preparing to sell your home, a recent policy update from the National Association of Realtors (NAR) could work in your favor. The new
Multiple Listing Options for Sellers policy provides greater flexibility in how your home is listed on the Multiple Listing Service (MLS), giving you more control over the marketing strategy that fits your needs.
This policy represents a shift away from the traditional, one-size-fits-all approach to home listings. Sellers now have the ability to tailor their listing strategy based on factors such as timing, privacy preferences, and overall selling goals.
Understanding Your Options When Selling Your Home
Here are the key real estate listing strategies now available under the updated NAR policy:
Full MLS Exposure
For home sellers who want maximum visibility and the highest number of potential home buyers, going live on the MLS immediately is still a powerful option to get your home sold. This approach ensures your home is featured across multiple platforms like Zillow and Homes.com and seen by a broad audience.
Limited or Delayed Marketing
If you're not quite ready for your house to be widely advertised to the public—whether due to ongoing preparations, privacy concerns, or strategic timing—you can now choose a delayed marketing approach. This provides breathing room while still working toward a successful sale.
Pre-Marketing or “Testing the Waters”
Sellers unsure about when or how to list can explore early interest without making their listing fully public. This option allows you to gauge buyer interest and receive feedback before officially going live on the MLS.
Having multiple listing options allows for a more customized and strategic approach to selling your home. Rather than being locked into a standard process, you can now collaborate with your agent to develop a marketing plan that aligns with your specific circumstances.
A well-chosen listing strategy can lead to a smoother selling experience, better-qualified buyers, and ultimately, stronger results.
Today’s market calls for flexibility—and this new policy gives you just that. Whether you're ready to go live immediately or prefer a more measured approach, you now have the tools to make informed, strategic decisions about how your home is presented to potential buyers.
If you’re not sure which home selling listing strategy makes the most sense for your situation, The Zack Grimmer Group, Powered by Real, is here to guide your through the options and helpf you find the best fit for your goals. Thinking of selling? Contact our team of local REALTORS today for an obligation-free chat about your real estate needs.
The Zack Grimmer Group, Powered by Real, is a Residential & Commercial Real Estate and Mortgage Team that was founded in 2021 by Zachary ‘Zack’ Grimmer. We assist our clients who are looking to BUY, RENT, SELL or INVEST in real estate throughout Pennsylvania, New Jersey, Florida and Maryland! We are tech-enabled and data-driven, giving our team the necessary tools to successfully broker real estate in any market. Our mission is to provide white-glove service to our clients and investors. Browse our website at www.ZackGrimmerGroup.com to learn more about all the real estate services we offer to our community.
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