7 Ways Top-Producing Agents Are Winning More Listings in 2025 (And How Real Broker Gives Them the Edge)

In 2025, real estate listing inventory is tight, competition is fierce, and homeowners are more educated than ever. If you're still using the same listing strategies from five years ago, you're likely being outpaced by REALTORS who are adapting faster — and smarter.

The agents who are dominating listing appointments this year aren’t necessarily working harder — they’re working better. They're backed by modern tech, lean into social proof, and deliver a listing experience that today's sellers demand.

At Real, we’re proud to support thousands of REALTORS across North America who are growing their real estate business by doing exactly that.

Here are 7 powerful strategies top-producing agents are using to win more listings in 2025 — and how Real Broker helps make it happen.

1.) They Lead with Education, Not Just Marketing

Today’s home sellers want to feel informed, empowered, and understood — not sold to. Top REALTORS lead with local housing market knowledge, personalized value insights, and easy-to-understand explanations of the home selling process.

Real Advantage:
Our agents leverage Real’s national data platform, customizable CMAs, and pre-listing tools to instantly demonstrate value and expertise. Plus, our integrated CRM, Lofty, helps automate and personalize home value reports, seller guides, and more.

✅ Pro Tip: Offer a “Free Seller Strategy Session” instead of a generic home valuation — and deliver it using Real’s tech suite to impress from day one.

2.) They Own Their Local Market with Smart Farming

Top listing agents aren’t generalists — they’re hyper-local real estate specialists. They target specific communities with consistent branding, relevant content, and multi-channel touchpoints (online, mail, door-to-door, and social).

Real Advantage:
At Real, agents can market under their own personal brand (thanks to our Private Label and ProTeams) while getting backend support. This means your name and identity stay front and center — not buried under a corporate umbrella.

✅ Pro Tip: Use Real’s tools to create branded farming campaigns with stats, testimonials, and local market data.

3.) They Wow Sellers with Stunning Listing Presentations

A templated PowerPoint won’t win a competitive listing anymore. The top 1% of REALTORS come to appointments with dynamic, customized, and visually impressive presentations that outline pricing strategy, marketing plans, and expected net proceeds.

Real Advantage:
Real agents get access to tools like Real Listing Toolkit and Sharran Srivatsaa Billion Dollar Listing Presentation Blueprint

✅ Pro Tip: Create a pre-listing packet that includes a branded intro, recent sales, seller reviews, and a link to your personal video — all sent before you even arrive.

4.) They Build Trust Through Video and Social Media

Before sellers choose you, they Google you. They check your social profiles, watch your videos, and decide if they trust you enough to invite you into their home. Top agents are using video-first marketing to connect before the appointment even happens.

Real Advantage:
Real Broker doesn’t limit your branding or control your content. Agents are free to create Instagram Reels, YouTube series, Facebook ads, and TikToks under their own voice and identity — with support from in-house marketing groups and mastermind calls.

✅ Pro Tip: Record a quick “What to Expect at Your Listing Appointment” video and send it via BombBomb or Loom with every new seller lead.

5.) They Automate Follow-Up Without Losing the Human Touch

Most listings are won after the initial appointment. Top agents don’t rely on luck — they use automated follow-up systems that nurture sellers over days, weeks, or even months until they’re ready to move forward.

Real Advantage:
With access to Real's preferred CRMs like Lofty, agents can build automated drip campaigns with emails, texts, and calls — while still adding a human touch through custom video check-ins or hand-written notes.

✅ Pro Tip: Build a “Listing Lead Nurture” campaign that includes a monthly market update, recent neighborhood sales, and gentle calls-to-action.

6.) They Leverage Social Proof and Storytelling

Nothing sells your services like a happy client story. Top agents are showcasing testimonials, before-and-after photos, and video reviews everywhere — from their websites to listing presentations to email signatures.

Real Advantage:
Real makes it easy to tell your story with full freedom to promote your wins, share success stories, and build a brand that reflects your authentic voice. No franchise marketing rules. No generic posts. Just your wins, your way.

✅ Pro Tip: Turn every successful listing into a mini marketing campaign. Highlight how you priced it, marketed it, and sold it — then share the seller’s feedback.

7.) They Partner With the Right Brokerage That Supports Listing Growth

At the end of the day, the best listing agents aren't doing it alone. They're part of a real estate brokerage that gives them the tech, training, support, and flexibility to grow their real estate business faster and smarter.

Real Advantage:

At The Real Brokerage, our agent-partners receive:

Full branding control (including Private Label options)

• In-person and on-demand training on listing conversion in Real Academy

• Plug-and-play, industry leading, tech (CRM, marketing, transaction management)- all available on the reZEN app on smart phones or laptop

• Access to stock awards and revenue share for true financial growth

• Collaboration with 26,000+ agents across North America — including elite listing coaches

✅ Pro Tip: If your current brokerage doesn’t support your listing goals with real tools and modern systems, it might be time to explore a better fit.

🎯 Want the tools top REALTORS use to win more listings?

Join a team that empowers agents with marketing, systems, coaching, and national support — all while letting you build YOUR brand, YOUR way.
👉 Learn how The Zack Grimmer Group, Powered by Real helps REALTORS secure more listings every month.
🔗 Schedule a confidential call today.